Funding Great Ideas
1. A great idea that is innovative or new with potential.
2. A strong team with experience or one that can be brought in.
3. A large market that may buy the product or service, with a clear route to market.
4. What traction you have with your idea to prove that it works or has numbers?
All of which should be in your convincing pitch, which excites them enough to want to see your business plan. Each one of the above is herculean task in itself. It is composed typically of:
Research the market, the competition and risks.
EXECUATIVE SUMMARY- a funder will see this and then decide to read more.
CHALLENGES – what problem are you solving and for whom?
SOLUTION – What is your unique solution to the problem?
OPPORTUNITIES – What is the market opportunity?
BUSINESS OPERATIONS – how will the company function?
MARKETING STRATEGY – what is your marketing ideas to get user?
ROUTE TO MARKET – what methods will you use to reach your users.
THE TEAM – why this team is good, expertise and skills, past?
SWOT ANALYSIS – Strengths, Weaknesses, Opportunities and Threats to overcome.
BUSINESS FORECASTS – 3–5-year projections.
CONCLUSION – why this submission should be funded?
APPENDICES – any supporting material, links, data or proofs etc.
Good luck.
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